Will Apple announce a new search engine next week? – SEO and engine news
When the rumor of the announcement of a new search engine, potentially competing with Google and Bing, returns to Apple in favor of the keynote next Monday by the Cupertino company during the Apple WWDC event.
Reality or fantasy?…
A web search engine created by Apple is one of the world’s oldest fantasies, and it’s been rumored for years. The last date of 2020 with a possible competitor of Google and Bing… which never happened. But we were already talking about it in 2008.
Then, in 2010, an American analyst predicted this engine in the next 5 years. Oooppsss, fail in sight… In 2012, the apple company hired William Stasior, a former AltaVista and A9, Amazon’s short-lived web engine. Then, in 2014, a robot named Applebot and coming – logically – from Apple began to visit certain sites. A help page on the Apple site also presents it and indicates that “Applebot is the web crawler for Apple. Products like Siri and Spotlight Suggestions use Applebot.” Date of last modification of this page: July 10, 2020. And nothing since…
At the beginning of 2022, information from the United States told us that a complaint filed in the United States accused Google of paying huge sums to Apple, not only to be its default search engine on iPhone and iOS, but also so that the Apple firm stays wisely outside the search engine market and does not develop its own… Info or intox? Hard to say… A new new rumor before the summer and a big Apple event… In short, it was enough for (as often just before the summer and a “big mass” of Apple, like all good self-respecting “chestnut tree”), new rumors arise on this subject. Indeed, next Monday (June 6) will take place the Apple WWDC (World Wide Developer Conference) event in Cupertino with the traditional Keynote, during which some new features are announced. Robert Scoble, an American blogger and podcaster, announced on Twitter: “Oh, and a new search engine is coming too. Will Siri finally become “intelligent”? Hmmm. It didn’t take less to unleash passions and the craziest hypotheses (but maybe that was the desired effect?). We will therefore have to wait until next Monday to find out if, as with every rumor or “sea serpent” of this type, the mountain finally gives birth to a mouse. Let’s stay calm and wait…
But a priori, there is a good chance that this announcement is that of a very specialized engine for Siri, making Apple’s voice assistant more efficient on certain types of requests. In short, a specific tool that does not work on the flowerbeds of Google and Bing, at least not directly. But these incessant rumors are certainly the expression of a real demand – fantasy? – many Internet users: wouldn’t a search engine designed by Apple be like an old dream?
And we are certainly very likely to have the same dream… 🙂
The Google search engine on iPhone.