The Metaverse Marketing Guide 2022
In a world where AR/VR is taking on a major role, mastering metaverse marketing is no longer an option. This is especially true for event professionals who are thinking about riding the wave of technological evolution. After the meteoric rise of the virtual format, agencies have barely had time to get to grips with the hybrid. And already, a whole new concept is emerging.Major social media platforms like Facebook see their future in the metaverse, their marketing strategy will no doubt follow. The HTC brand, too, is moving toward VR technology appropriate for businesses rather than consumers. Beyond its entertainment aspect, this technology is becoming a business tool. Some people even say that it represents the future.Features to remember about the metaverse
The reason brands are flocking to the metaverse is that it has more than one advantage. It’s always on, it doesn’t stop when you leave the virtual world. Events in the metaverse synchronize with the real world and users can do separate activities at the same time.
By opting for metaverse marketing, you are helping to promote a fully functional, self-sustaining universe. Users can create, own, sell and even invest. Different platforms are functional simultaneously in this new world.
Putting metaverse marketing in parallel with real marketing
Although it may seem like it, put away the idea that metaverse marketing is just a fad. The actions you take in virtual reality must match those you take in the real world. Participants must be able to relate to what you are offering in both. It is in your brand’s best interest to maintain its identity in all circumstances. In any case, don’t choose between the metaverse and the real world. Both must evolve together.
Focus on the immersive experience in the metaverse marketing
For metaverse marketing, a migration to virtual is not enough. If you opt for virtual billboards, for example, consider the experiential and immersive aspect of the metaverse. Take advantage of it to offer original and participative experiences to your targets. Offer branded installations and events that users can interact with, instead of just placing ads.
Engage your community
If you’re just starting out in metaverse marketing, take into account the community that is already in the virtual world. Avoid annoying them, make sure you get a positive response from them. This way, you will have more chances to market your services to its members. Users and community members are an integral part of your campaigns.
Collections are an aspect that metaverse users appreciate. It allows them to show their interest. So whether it’s assets or limited edition items, you need to offer them virtual goods to collect. NFTs could be of great help to you in this case.
Dare to continuously experiment with metaverse marketing
You won’t be able to master the metaverse marketing on your first try. This new virtual world is very close to the real one and still gives a lot of room for experimentation. Of course, there are guidelines that can help you decide which strategies to adopt. However, best practices have yet to be established, everything is still to be created. This gives you the latitude to be unique in your approaches.