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How to find web writing clients? – SEO and engine news

How to find web writing clients?  – SEO and engine news

Web writing is one of the professions that make up the SEO ecosystem. Content creation is at the center of attention! Even if generation methods like the happy spinning or artificial intelligence are more or less proven in certain fields of application, the writers continue to exercise their trades. To find customers, their main competitors may not be Jarvis or OpenAI, but rather their competitors and their own shortcomings in developing a business portfolio. In this article, you will find ways to grow your business, or simply a few grams of motivation to update the actions you have already taken so far.

Showcases and essential tools

Just like a business card that you could distribute at a networking evening, you must have an online showcase. It takes the form of a website, a Facebook page, a LinkedIn profile or an Instagram account. The choice of medium(s) for your customer acquisition strategy differs depending on the targets you are aiming for. Certain industries or customer profiles may be more responsive to Instagram, while others will swear by LinkedIn. There are no precise rules and adapting to your clientele is an essential first step. Have you been trained in persona creation? It’s a good time to show what you can do!

Services for linking web editors and clients

Facilitating tools for commercial relations, matchmaking services take several forms:

  • writing platforms,
  • networking platforms,
  • freelance directories,
  • directories of services dedicated to professionals,
  • platform for selling content already written,
  • etc

Malt has quickly become a reference platform for connecting freelancers and clients. It offers a 10% commission to service providers for the first 3 months of assignment. This commission then increases to 5% of the invoice issued.

Although these platforms are the targets of criticism for their role as intermediaries between sellers and buyers, they still provide interesting services for the Web editor. It is indeed the platform that manages administrative relations and payment reminders, against a commission. The latter can be supplemented by insurance costs to cover recoveries, if necessary. If we take into account that a business contribution generally ranges from 5 to 15% (depending on your negotiations), going through a platform that would allow you to save time in prospecting is probably a good idea. However, it should not be forgotten that contracting editorial assignments solely through a platform, and for all of its turnover, is not recommended. In this case, you risk putting yourself in a situation of abuse of economic dependence (L. 420-2 of the Commercial Code).

[Cet article est disponible sous sa forme complète pour les abonnés du site Réacteur. Pour en savoir plus : https://www.reacteur.com/2022/06/comment-trouver-des-clients-en-redaction-web.html]

Is pay-per-word the cure-all for web writing?

An article written by Syphaïwong BayWeb Editorial, SEO and Content Marketing Consultant Assonance.net.

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