Ahrefs releases Yep, its competing search engine from Google and Bing – SEO & Engine News
Announced a few weeks ago, here is Yep, the Ahrefs search engine, a direct competitor to Google, Bing and recently, Brave. And it seems rather well born, while waiting to see how it evolves…
Ahrefs had announced it at the beginning of April: he would soon unveil a new search engine, on which he had been working since 2019. Well, it was done since the said engine, named Yuphas just been released (on a date that is not neutral, since rumors of a new search engine created by Apple have also been circulating for a few days)!
It comes in the form of the classic sober home page on a white background, with only a search form, plus some links to find out more about the engine and 2 choices: “All” for all results and “News” for news:
Home page of Yep, Ahrefs’ search engine. Source: Abundance
The SERP is simple, uncluttered, without results (yet) of the PAA, Onebox, Knowledge graph or other type (apart from sometimes indications in the right sidebar) but some results have site links (sitelinks). We are no longer used to seeing such simple SERPs, it must be said. But, given the first queries we tested, the relevance seems quite good, even in French (even if the interface is not yet available in the language of Molière), and even if the engine must certainly break in a little before giving its full power, as can be seen on the screenshot below. On the other hand, it seemed to us quite slow.
Results page of Yep, Ahrefs’ search engine. Source: Abundance
Yep uses the data collected by its robot AhrefsBot (which has been crawling the web since 2010) to build its own web index and search engine. In the near future, the tool will move to another robot named YepBot. Yep’s search index is updated every 15-30 minutes. Every day, the company adds 30 million web pages and removes 20 million. Its Singapore data center is powered by approximately 1,000 servers that store and process 100 petabytes of web data (web pages, links and indexes). Each server uses at least 2 x 100 GB connections. Before the end of the year, Ahrefs plans to open a US-based data center.
In terms of the collection of personal data, Yep is in tune with the times according to Dmytro Gerasymenko, its CEO, with respect for this type of data: “ We save some search data, but never in a way that can identify individuals. For example, we track the number of times a word is searched for and the position of the link that gets the most clicks. But we will not create your profile for targeted advertising purposes. »
Moreover, the novelty at Yep’s level is that he wants to use a 90/10 profit sharing business model, whereby 90% of advertising profits will be paid directly to content creators. But without saying yet how it will be implemented. wait and see So at this level…
Yep therefore presents itself as an alternative to Google or Bing, using its own search technology. In this sense, it can be compared to Brave much more than to DuckDuckGo or other Ecosia, which are more for their part metasearch engines mainly using the technology of search from Bing.
So let’s welcome it to the small world of search engines and good luck in a field where users’ habits are often well established. But the alternative is always a good thing…